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  The Golden Ticket Challenge  

HSPA’s 2026 Exhibit Hall Game, The Golden Ticket Challenge, invites attendees to explore exhibitor booths, earn points, and win prizes inspired by Baltimore’s sweet chocolate-making history. Attendees will use the conference app to scan QR codes, earn points for engagement, and compete for chocolate prizes, exhibitor giveaways, and the grand “Golden Ticket” reward.

A SWEET BALTIMORE TRADITION

Baltimore’s rich chocolate-making heritage dates back to the late 1800s, when immigrant confectioners brought European techniques and opened family-run candy shops across the city. In fact, on Valentine’s Day in 1886, a Baltimore confectioner “fudged” a batch of French caramels—creating the very first batch of fudge. Over the decades, small handcrafted operations carried on this sweet legacy, helping to establish Baltimore as a beloved hub for artisanal chocolates and nostalgic treats.

It's your chance to take home a piece of this rich history! This year’s Expo Hall is transforming into a whimsical Wonka-inspired wonderland with The Golden Ticket Challenge — a fun, interactive game that turns your booth exploration into a deliciously rewarding adventure.

PRIZES

Prizes will be selected on Tuesday, April 28th in the Expo Hall at HSPA Central before the hall closes. Must be present to win.

Grand Prize: 2027 Conference registration & 3-nights hotel stay (value > $1,000)
Second Place: 2027 Conference registration
Runners-Up: Assorted Chocolates from Baltimore-based confectioners
Additional prizes donated by exhibitors

Explore the Hall, Earn Points, Win Sweet Prizes!
More information to come in the 'Know Before You Go' email

If you are an exhibitor interested in participating, please reach out to conference@myhspa.org.