Meet with your peers at topic-specific, moderated roundtables. Discuss the latest issues and gain new perspectives on a variety of topics impacting your organization. Participants also can “shop” the Exchange and collect sample materials and giveaways.

TABLE TOPICS

Marketing to the Millennials and Younger: Katie Lauderbaugh
Transit Safety Topics: Kristen Fredrich
Community Engagement Strategies: Brandon Figliolino
Schedules & Timetables: Jennifer M. Turner
Artificial Intelligence (AI): Ann Derby
Content Creation: Luz Navarrete
The Intersection of Customer Experience and Data Analytics: Roan Bennett
Educating the Public on the Value of Public Transportation: Madonna Van Fossen
Planning and Executing Successful Field Trips at Your Agency: Chris Ackerman
AI in Marketing: April Henderson Potter
Marketing to Seniors: Allyne Clarke
Making Your Website an Asset: Emily Watson
First/Last Mile Programs: Victor Garcia
Social Media: Jane (Jennifer) Ashley
Promotional Items: Chris McKnight
Using AI in Marketing: Felicia Friesema
Mystery Rider Programs: Nicole McAden
How MarCom Staff Can Help Improve Customer Experience: Aaron Weinstein
Recruiting Strategies: Dia Turner
New Communication Channels: Alli Gray
Rural Transit System Marketing and Outreach: Rick L’Amie

Come help us kick off APTA’s 2024 Marketing, Communications & Customer Experience Workshop. Hear from APTA leadership about the status of the public transit industry and priorities for the coming year.

Our keynote speakers Matthew Straus and Jared Katseff will shine a light on:

• How customers and their expectations have changed;
• How distinctive organizations have responded to those changes both in transit and across the travel industry; and
• How transit agencies can apply learnings from these organizations, including more personalized marketing, best practices in recovery, and embedding change in the frontline.

Ridership is trending back in the right direction post pandemic, but what can marketers do to support additional ridership? Join our lively discussion focused on three primary areas: 1) Sharing marketing strategies and new standards for driving ridership, 2) Understanding transit data and the profile of the new transit riders to drive decisions, and 3) Looking at best practices around fare structures and promotions. We will present and share award-winning campaigns in each category and brainstorm future work in these core interest areas in a round table format.

Achieving Balance: Finding the Middle Ground between Maximizing Ad Revenue and Maintaining Agency Brand
 

As transit agencies across the country struggle with declining revenue and ridership post-covid, the issue of transit advertising has grown in importance as an avenue for maintaining or growing revenue. But at what cost? Our panel will take this question head-on, as they discuss potential revenue versus the impact some ad categories may have on your agency’s brand.