Exhibitor FAQ
Exhibitor FAQ
Everything you need to know about exhibiting at Holiday Showcase 2026 — December 2–3 at McCormick Place, Chicago. Don't see your question? Email businessdev@associationforum.org.
General Registration Membership & Rate Partnership Schedule Space & Services Badges Account Access Shipping Food & Beverage Marketing Booth Compliance Other
01
General Information
Where is Holiday Showcase held?
Holiday Showcase will be held December 2–3, 2026, at McCormick Place Convention Center, 2301 S. Dr. Martin Luther King Jr. Drive, Chicago, IL 60616.
How many attendees attend Holiday Showcase?
The average number of attendees is around 1,500.
Where can I book my hotel room?
Preferred rates are available at the Marriott Marquis and the Hyatt Regency McCormick Place. See the Hotel & Travel page for full details.
Are there rules or guidelines for exhibitors?
Yes. Please refer to the Exhibitor Prospectus.
02
Exhibit Registration
What is the deadline for exhibitor registration?
November 21, 2026.
How do I register as an exhibitor?
Complete the registration form on the official site at holidayshowcase.org.
Where can I access the Exhibitor Service Kit?
The Freeman Exhibitor Service Kit is available now, and you can also reach it from the Exhibitor Service Center. It's a new ordering site, so you'll need to create a new account.
Can I cancel or make changes to my registration after submitting it?
Yes. Some changes can be made in the Exhibitor Service Center. For others, contact businessdev@associationforum.org.
What is the booth cancellation policy?
A 50% deposit is non-refundable. Please see the Exhibitor Prospectus for full cancellation terms.
03
Membership & Booth Rate
Does my Association Forum membership affect my booth rate?
Yes. The Member Booth Rate is $1,050 less per booth than the non-member rate. To qualify, the contracted exhibiting company must hold a current Association Forum membership for the full term (4/1/2026–3/31/2027).
What happens if my membership lapses before the show?
If an active membership is not on file by August 1, 2026, your booth will be moved to the non-member rate — a difference of $1,050 per booth. Contact businessdev@associationforum.org with any questions about your membership status.
04
Partnership & Advertising
Are there partnership (sponsorship) opportunities?
Yes. Explore our Partner Opportunities or contact scott@associationforum.org.
05
Exhibit Schedule
What is the show format for 2026?
Holiday Showcase is a two-day event. Day 1 (December 2) features education sessions and the Opening Reception. Day 2 (December 3) features education sessions and the Exhibit Hall.
What are the setup and breakdown times for exhibitors? What are the show hours?
Specific move-in, show, and move-out times will be confirmed in the Exhibitor Service Kit closer to the event. Current details are also posted in the Freeman Quick Facts.
06
Exhibit Space & Services
Is the exhibit hall carpeted?
Yes — the exhibit hall at McCormick Place is already carpeted, so you're not required to order flooring. If you'd prefer a different look, you still have the option to order carpet or custom flooring to lay on top through Freeman.
What is included in the exhibitor booth package?
Each 10' x 10' booth includes a header sign, skirted table, two chairs, and draped walls.
Are there additional costs besides the booth fee?
Yes. Services such as electricity, internet, furniture, shipping, lead retrieval, and advertising are extra.
How do I purchase internet service for my booth? Is complimentary Wi-Fi available?
Complimentary Wi-Fi is available for basic use. For dedicated service, order through the Exhibitor Service Kit or venue.
Can I ship monitors and stands myself to save costs?
Yes. You may ship directly to the advance warehouse or show site.
Where do I find the EAC (Exhibitor Appointed Contractor) form for third-party installation/dismantle?
Available in the Exhibitor Service Center.
Can I get a price list for AV services for meetings?
Available in the Exhibitor Service Center or upon request from the venue.
07
Registration & Badges
Will I receive exhibitor badges for my staff? How many badges are included with my booth?
Each 10' x 10' booth includes 2 complimentary badges. Additional badges may be purchased.
Can I change names on registrations or add additional staff?
Yes. Update via the Exhibitor Service Center until the deadline.
Is it possible to get extra registrations for sessions and the tradeshow beyond the standard allotment?
Additional registrations may be available for purchase. Contact businessdev@associationforum.org.
08
Exhibitor Portal & Account Access
I'm having trouble with password resets and logging into the Exhibitor Service Center. What should I do?
Use the “Forgot Password” link on the login page. For further help, contact businessdev@associationforum.org.
How do I create an account for a new contact or update my profile?
Add new contacts and update profiles in the Exhibitor Service Center.
09
Logistics & Shipping
What are the advance warehouse timeline and address?
Details are in the Exhibitor Service Kit, available from Freeman closer to the show. Follow the instructions for shipping and receiving.
How do I handle outbound pickup/shipping after the show?
Outbound shipping instructions are in the Kit. Label shipments clearly and coordinate with Freeman.
10
Food & Beverage / Booth Enhancements
Are raffles and pre-packaged food giveaways allowed?
Yes, subject to venue guidelines. Connect with Daniel Pariseau (dpariseau@mccormickplace.com) for the current Venue Menu and restrictions.
What are the corkage fees for drinks/snacks/candy in booths?
Corkage fees may apply. Connect with Daniel Pariseau (dpariseau@mccormickplace.com) for the current Venue Menu and pricing.
Can I get a price list for F&B services for meetings?
Connect with Daniel Pariseau (dpariseau@mccormickplace.com) for the current Venue Menu and pricing.
11
Marketing & Partnership
How do I update logos and session partnership (sponsorship) details?
Update via the Exhibitor Service Center or contact businessdev@associationforum.org.
Where should I send videos for general sessions?
Submit to businessdev@associationforum.org.
12
Booth Design Compliance
Is my booth design compliant with IAEE guidelines? What if another exhibitor complains?
All booth designs must comply with IAEE guidelines. Complaints will be reviewed and addressed by the Holiday Showcase team.
13
Other Frequently Asked Questions
Can I get a list of attendees?
Available to your booth captain via the Exhibitor Service Center.
How can I promote my presence at the conference?
Use social media, the conference logo, email announcements, and marketing materials.
Will there be concessions?
Yes. More information will be provided closer to the conference.
Where do we park?
Exhibitors are responsible for their own parking. You'll find McCormick Place and hotel parking rates and options on the Hotel & Travel page.
Can I present at the conference?
Exhibiting does not guarantee a session. Apply through the Call for Presentations at HolidayShowcase.org. It typically opens 6–8 months prior to the event.
If I am a registered exhibitor and presenting a session, do I also need to register as an attendee?
No. Exhibitor registration allows access to your scheduled session.
Still have questions?
Contact us any time at businessdev@associationforum.org.
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