Opening Session Panel | December 3

Truth Amid Disruption: Leading Change in the Next-Level Era

This is not a theoretical discussion. It’s a practical, story-driven conversation designed to equip you with the clarity, creativity, and confidence to thrive in the storm and prepare your organization for what comes next.? Associations are no longer operating in an age of stability — we’re navigating uncharted waters where disruption is the norm. Governance challenges, shifting member expectations, volatile finances, evolving workplace dynamics, and the reinvention of events have become daily realities for association leaders. The pressure to deliver more with fewer resources has never been higher.

This candid panel brings together senior voices from across the association community — CEOs, CFOs, event strategists, and innovators — to share unfiltered insights about leading through disruptive times. Attendees will leave this session with a clear understanding what’s really happening behind the scenes: the pivots, trade-offs, and bold decisions reshaping governance, membership, meetings, staffing, and engagement in today’s uncertain environment that they can apply to their organizations immediately.

Moderator

Erin Fuller, FASAE, CAE
Global Head, Association Solutions, MCI Group

Panelists

Sherrif Karamat, CAE President & CEO, PCMA	Greg Moore Regional Sales Director, United Airlines
David Saef, CEM, CTSM Senior Vice President, Strategy, Freeman	Rob Wenger CEO, Higher Logic

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Brunch Keynote | December 4

Best-Selling Author, Association Expert

About Sheri

Sheri Jacobs transforms the way organizations innovate, navigate uncertainty, and prepare for the future of work. A three-time bestselling author, researcher, and CEO of Avenue M Group, she has surveyed nearly one million people and worked with over 300 organizations to uncover how leaders can amplify every voice, foster risk-taking, and build greater resilience. Drawing from a unique blend of business acumen and real-world insight – and the eye of an award-winning wildlife photographer – Sheri challenges conventional thinking and inspires bold action.

Sheri has helped shape industry standards through her service on the Board of Directors for ASAE and the ASAE Foundation. Her data-driven yet practical approach helps organizations move beyond incremental change to spark meaningful growth.

Based in Denver, Sheri draws inspiration from her adventures photographing wildlife from Antarctica to Zambia, and from daily life with her husband, Jon, and their three spirited dogs.

Don’t Miss Her Session:

The Unexpected Power of Boundaries:
Rethinking the Rules, Risk and Real Drivers of Innovation