FAQs

Please access our registration rates page here.

All Holiday Showcase events are held at:
McCormick Place - West Building
2317 S. Indiana Avenue
Chicago, IL 60616

The most convenient parking is the Lot A garage ($27 for 16 hours), located within the West Building. Lot B ($18) and Lot C ($27 for 16 hours) are also available. Limited validated parking (*see note below) is also available at the Hyatt Regency McCormick Place ($28). For more information, including directions and pricing, visit the McCormick Place parking and rates webpage.

Registration is located Level 3 (upper level) of the West Building. Before arriving, please confirm that you received a registration confirmation email to verify that you are registered.

Name badges must be worn during all Holiday Showcase events. No exceptions will be made. Individuals without a name badge must register at the registration desk or will be required to leave Holiday Showcase. Name badges may not be shared.

*Note: Only registered attendees, exhibitors, and media are allowed in the Exhibit Hall.

Business casual attire with comfortable shoes is recommended for all attendees.

Holiday Showcase does not provide childcare services.

A nursing mothers' room will be provided near registration.

Service pets are allowed.

Yes. Attendees will have access to a complimentary coat check located near the registration desk on Level 3 (upper level) of the West Building. 

While backpacks are permitted, wheeled carts and roller bags are not allowed. These items may be checked at the complimentary coat check.

Click Register in the menu at the top right of the page. Next, enter your email and click the Search button to begin. You must click on Search so your membership record can be found and obtain the proper registration rates. If you have a profile account with Association Forum as a member or nonmember, you will need to enter the email address associated with your account to start registration. If an account was not found with your email address, click ‘New Registration’.

From the Holiday Showcase landing page, click on “Attendee Service Center” under the “Account Login” tab in the main navigation menu at the top of the page. To log in, use the email address associated with the registration. You can find your password in your confirmation email. Once inside your registration, edit any details pertaining to your registration and save it. Please note: any edits to personal demographic information (job title, etc.) will only be reflected in your Holiday Showcase registration. To edit your permanent Association Forum profile, log in to your Association Forum account. 

Yes, attendees may register onsite on Level 3 (upper level) of the West Building. Registration is open on December 3 from 8 a.m. until 6 p.m., and on December 4 from 7:30 a.m. until 4 p.m.

The early registration rate expires on November 12, 2025.

If you have questions regarding your registration, please contact education@associationforum.org.

Payment is due in full at the time of registration. Cancellations must be made in writing via education@associationforum.org on or before November 17, 2025, to receive a refund less a $75 processing fee. Refunds requested after November 17, 2025, will not be issued. Refunds will be processed in the same manner in which the original payment was made (i.e., registrations paid via credit card will be refunded via credit card). Refunds will not be issued in the event of a no-show. If you do not receive an acknowledgment within one week of submitting a refund request, please contact education@associationforum.org.

Substitution requests must be received by November 24, 2025. Requests made after November 24, 2025 must be processed on-site.

Please contact education@associationforum.org for assistance.

Visit our justification toolkit for language you can copy and paste to key staff in your organization.

You can earn up to 7.66 CEUs for attending both days of Holiday Showcase, depending on which education sessions you attend. Up to 1.5 additional CEUs can be earned by participating in all of the presentations at the One Idea Can Change the World® stage in the exhibit hall. To obtain a copy of your education history at Association Forum events, please email education@associationforum.org after the conference for a copy of your attendance record.

The schedule-at-a-glance and full schedule are both posted online. The schedule will also be available in the Holiday Showcase app, which will be available in mid-November.

Association Forum is committed to a Welcoming Environment^® and ensuring that all attendees are supported in having a positive experience. Please contact us at (312) 924-7000 or education@associationforum.org so we can make any arrangements necessary.

Click here to take advantage of discounted room rates at the Hyatt Regency McCormick Place and Marriott Marquis Chicago.

Click here to take advantage of discounted room rates at the Hyatt Regency McCormick Place and Marriott Marquis Chicago.

The reservation deadline is Friday, November 14, 2025. After November 14, please contact the hotel directly and identify yourself as a Holiday Showcase attendee. Note that Holiday Showcase discounts may not be available after November 14, and that rooms may sell out prior to that date.

No, you are not required to provide a deposit to reserve a room. Your reservation will require only a credit card guarantee. Credit cards will not be charged unless a no-show/cancellation fee applies.

All rooms within the discounted block are standard rooms. If you would like to reserve a guest room suite or an upgrade, please contact the hotels directly. Please indicate your arrival and departure dates and the type of upgrade required.

Attendees will receive hotel room confirmation directly from the Hyatt Regency McCormick Place or Marriott Marquis Chicago immediately after reserving their room(s).

Please contact the hotels directly.

Cancellation policies may vary depending on the rate and dates of your reservation. Please refer to your reservation confirmation to verify your cancellation policy. If you need further assistance, call the hotel directly.

In advance of Holiday Showcase, please contact membership@associationforum.org. Onsite you may visit the Association Forum exhibit booth and any staff person will be happy to assist you.

Please contact Phyllis Scott, Senior Director of Operations, at scott@associationforum.org.

Please contact education@associationforum.org.

Yes. Please contact marketing@associationforum.org to request access. You will be required to provide additional information for consideration.

Check out the Exhibitor Directory.