Full Schedule

Personalization is a double-edged sword for associations. On one hand, it promises highly targeted, effective member engagement. On the other, it raises difficult questions about data privacy and ethics. In this interactive session, we'll confront this challenge head-on. Industry experts will square off in a lively debate, arguing the pros and cons of data-driven personalization. Attendees will then roll up their sleeves for small group discussions, sharing their own successes, struggles, and strategies for navigating this complex terrain. C-suite leaders and marketing professionals alike will come away with a deeper understanding of the ethical implications of personalization, as well as practical insights for developing engagement strategies that prioritize both member trust and organizational impact. Don't miss this chance to join the conversation and shape the future of association engagement.

NOTE: This session has been approved for 1 hour of ethics-related CAE credit.