Full Schedule

Times change. Industries change. Organizations change. In as little as two to five years, your association’s brand can lose its potency for recruiting, engaging, and providing value to members—who also are changing. Today’s new power leaders don’t wait for that to happen. Now it’s your turn to embrace the imperative and assess and sharpen your brand to ensure you remain relevant and resonant. In this interactive session, you’ll learn a fast, effective framework for refreshing your association’s brand and delve into the process with our proprietary workbook. Immediately applicable to any branding effort, it provides guardrails for focusing on the essential elements of defining your association’s value and facilitates decision making. Use it to align your brand with the core identity you’ve worked so hard to build, while also clearly signaling to members, prospects, and partners that you are aware of their changing needs and adapting to meet them.