Full Schedule

Have you ever launched an AMAZING value for your members, but no one seemed to notice? Do you try to get them to participate but hear crickets? Does it seem like engaging members is more challenging than ever before? 478 Association Execs came together during the spring of 2024 to find answers to all of these problems and more. These answers are unconventional, exciting—and new! You will see these answers, experience engagement, and play with new concepts throughout this session. By the end of this exhilarating session, you might find that engagement isn’t what you thought it was, and this is excellent news because, with these new insights, you can transform engagement at your member organization. Join us, and together, let’s elevate engagement!