Full Schedule

In today's association environment, the reliance on membership dues to significantly fund an association’s budget is no longer sustainable. Fluctuating membership numbers and inconsistent dues payments can create financial uncertainty. However, the intrinsic value of the products and services that associations offer remains steadfast, deserving of strategic monetization. In this enlightening presentation, we delve into the imperative need for diversifying revenue streams. Beyond the traditional reliance on membership dues, we explore innovative pathways to sustainable financial stability and long-term success. Through insightful discussions, we’ll unveil strategies for leveraging non-dues revenue opportunities strategically. Whether it's sponsorship and advertising, sponsored content, educational programs, certification, strategic partnerships or more, this session will uncover untapped avenues that can drive revenue growth and ensure the resilience of your association in an ever-changing landscape.