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Dec 4 - 5, 2024
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  • WED, DEC 4
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 8:00 AM - 7:00 PM CST
Coat Check

Complimentary coat check services are provided.

2024120408:0019:00 000 WED, DEC 4
Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 7:30 AM - 5:30 PM CST
Coat Check

Complimentary coat check services are provided.

2024120507:3017:30 000 THU, DEC 5
Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 4:00 PM - 5:00 PM CST
LAB Session* – Lost, BUT FOUND: Identifying Your Strengths for Growth, Satisfaction and Success SOLD OUT

Through the power of the CliftonStrengths assessment, this interactive session will help you identify your unique strength potential, and apply those strengths in an experiential exercise. Following a primer on this powerful tool, there will be opportunities to discuss and reflect on your newly gained insights and then apply them in action with a fun team challenge (yes, there are prizes beyond bragging rights). You’ll also leave with a series of tools/activities that will set you up for leveraging your strengths in your professional and personal lives.

Note: Attendees must separately purchase and take the CliftonStrengths assessment prior to this session and bring the comprehensive report to the session. If you've taken the CliftonStrengths assessment within the last several years, you do not need to retake the assessment; bringing a copy of the report is sufficient. 

*LAB (Learn, Apply, Build) Sessions require advance sign-up due to limited seating. Please register for these exclusive sessions beginning November 20.
 

Speaker(s):

Bob Moore, MA, CAE, Executive Director, American College of Osteopathic Family Physicians

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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 1:30 PM - 2:30 PM CST
LAB Session* – Canva Brand Kit Quick Start SOLD OUT

This hands-on session will walk you through creating a Brand Kit using Canva's brand tools. You'll learn how to streamline your Canva design process, ensure brand consistency, and elevate your association's marketing materials. Perfect for beginners and seasoned Canva users alike, this session will empower you to confidently create brand assets.

*LAB (Learn, Apply, Build) Sessions require advance sign-up due to limited seating. Please register for these exclusive sessions beginning November 20.

Speaker(s):

Lidia Varesco Racoma, Art Director & Designer, Lidia Varesco Design

2024120413:3014:30 031 WED, DEC 4 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 10:45 AM - 11:45 AM CST
LAB Session* – Lights, Camera, Impact: Sharpening Your Video Skills for Success - A Hands-On Workshop

In today's digital-first world, effective video communication is essential. Join us for a dynamic workshop designed to enhance your video presentation skills. Whether it's live meetings on Zoom/Teams or creating asynchronous content for social media or internal communications, this session will empower you to deliver your message with clarity, confidence, and professionalism. Through practical exercises and expert guidance, you'll learn the art of being articulate and authoritative on camera, ensuring your video content stands out.

*LAB (Learn, Apply, Build) Sessions require advance sign-up due to limited seating. Please register for these exclusive sessions beginning November 20.

Speaker(s):

Michael Hoffman, CEO, Gather Voices

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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 2:45 PM - 3:45 PM CST
Practical Approaches to Project Planning

Effective project management is essential in today’s association environment. From marketing campaigns to national conference planning, from technology projects to membership renewal efforts, nearly every association function can benefit from project management practices and tools. Fortunately, an abundance of resources is available to assist. Join this interactive session to see how two associations leverage key project management principles and explore how those skills can be applied within Jira and Smartsheet. Attendees do not have to be project management professionals. In fact, one of the goals of this session to benefit both those who have managed projects as well as those who haven’t but are interested. Come learn best practices from experts and peers!

Speaker(s):

Morgan Jacobus, Director, IT Operations, CHEST Lori Trusiak, CAE, MBA, Senior Project Manager, American College of Healthcare Executives

2024120414:4515:45 000 WED, DEC 4
Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 9:30 AM - 10:30 AM CST
Present Like a Pro: Amplify What You Say As Well As Who You Are

Two things will determine your success at work: your executive presence and your ability to present to others, including senior executives. Why then are so many work presentations boring, full of PowerPoint no one can read, and irrelevant to those listening? The reason is that most presenters focus on themselves instead of focusing on the audience. Join us for a dynamic workshop after which you will never ever be boring!

Speaker(s):

Kevin O'Connor, CSP, LPC, LMFT, CCMHC, CEC, Professional Speaker, Kevin E. O'Connor and Assoc. Ltd.

2024120509:3010:30 001 THU, DEC 5 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 4:00 PM - 5:00 PM CST
Survey Says ... Your Board Did What?

We all have a story on Board members gone amuck. This Family Feud-style game will not only bring the association community together, but also offer tips on how to navigate those out-of-scope, off-topic requests staff face. See how your peers answered these questions: 1) Name something tactical your Board focused on for more than the desired allotted time. 2) Name a question that’s been asking during a Board meeting that made you think, “Did you really just ask that?” 3) Lightning round: On average, what’s the number of decision-making layers before a recommendation reaches the Board to approve? Survey says?… Find out during this fun and interactive session.

Speaker(s):

Kate Dockins, MS, CAE, Senior Vice President, Membership Experiences, Institute of Food Technologists, Executive Director, Feeding Tomorrow Fund, Institute of Food Technologists Nikki Golden, CAE, Strategist, Association Laboratory Inc.

2024120416:0017:00 001 WED, DEC 4 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 1:30 PM - 2:30 PM CST
Anticipating Legislation: How to Prepare and Respond

As association executives, it’s incumbent on us to be aware of, participate, influence, and respond to legislation – whether those factors affect the organizations we serve or even the association industry itself. Join us to learn how leaders stay not just informed but ready to mobilize and to know when. What is the right time to involve your members in the advocacy process? All the time? Sometime? Is it an issue the organization must face alone or is coalition building required? What external factors should be in focus when using advocacy to create positive changes affecting an association and its members? Using examples at both the state and federal levels, including the ongoing discussion about potential changes to tax laws affecting nonprofits, hear how associations can best equip themselves, and work together for the future.

Speaker(s):

Bryan Soady, CAE, Executive Director/CEO, State Universities Annuitants Association Keith Staats, Executive Director - Tax Institute, Illinois Chamber of Commerce Jarrod Clabaugh, CAE, President & CEO, Ohio Society of Association Professionals

2024120413:3014:30 000 WED, DEC 4
Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 8:15 AM - 9:15 AM CST
Breaking Silos: A Case Study in Effective Project Management

An association conducted an in-depth analysis of its organizational culture, revealing challenges in cross-departmental collaboration and communication. Inconsistent involvement, varied tools, and poor communication were hindering multi-departmental projects. To address this, a dedicated team of staff, with guidance from a consultant, created and implemented a custom project management methodology tailored to their needs. This new approach prioritizes early communication and provides a forum for department heads to discuss projects before initiation, preventing conflicts and resource strains. The result has been a significant improvement in efficiency, collaboration, and organizational culture. Join us to learn about the practical steps taken and the positive impact on teamwork and project outcomes.

Speaker(s):

Natalie Hughes, Assistant Director, Marketing & Project Management, American Association of Endodontists

2024120508:1509:15 001 THU, DEC 5 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 2:45 PM - 3:45 PM CST
From Scattered to Strategic: Building Trust, Collaboration, & Success While Reimagining an Annual Meeting

Attendees will discover new and innovative strategies for effectively managing and building trust with new teams. The session will follow the journey of a newly formed team as they work together towards transforming the annual meeting, while addressing challenges such as limited guidance and establishing trust. Key topics include effective communication techniques, trust-building practices, and collaboration tools. The objective is to provide leaders and team members with practical insights and actionable steps to ensure the successful execution of an annual meeting for a well-established group, with success measured over a three-year period.

Speaker(s):

Kari Messenger, CMP, DES, Senior Event Manager, Innovatis Group

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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 10:45 AM - 11:45 AM CST
Practical Innovation: Small Thinking for Actionable Impact

When you think of "innovation" do you picture a scientific lab or fancy technology? Innovation means “to make changes to something established,” and often the best innovations are small, inexpensive, and low risk. Join us for a "think small" workshop on innovation. We’ll review a simple framework for identifying areas ripe for innovation, practice moving through the framework, and spend time ideating and refining small steps to shake up your processes or programs. You'll take away ideas to take back to your teams and volunteer leaderships that encourage an intraprenuership culture.

Speaker(s):

Rebecca O'Brien, Associate Executive Director, IREM Foundation, Institute of Real Estate Management

2024120410:4511:45 001 WED, DEC 4 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 9:30 AM - 10:30 AM CST
The Lifecycle of Transformation for a Legacy Conference

Igniting change and innovation successfully is a key competency for today’s association leaders. Conferences and meetings are facing disruption on multiple levels. This session explores how the American Library Association bravely re-imagined a legacy conference and developed an experience for the future. The journey began with a sunset in 2021, a scheduled launch in 2022, a global pandemic reset, and re-launch in 2023. The event was designed to provide attendees with world-class networking, connection, and learning experiences throughout the entire conference experience. This included navigating complex change and innovation dynamics among association members, employees, and executives. During this session, you will learn techniques to lead the transformation of conference learning experiences for your association. You will learn how to navigate complex situations faced by association leaders while casting a compelling vision for future conference learning experiences.

Speaker(s):

Earla Jones, MS, CMP, Events Director, American Association of Critical-Care Nurses (AACN) Kristin Lahurd, Deputy Director, Conference Content and Engagement, American Library Association

Sponsored By

eShow (Excelerate Partner)

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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 8:00 AM - 9:00 AM CST
Continental Breakfast

Join your colleagues for coffee and pastries to get the day started right!

2024120408:0009:00 000 WED, DEC 4
Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 7:30 AM - 8:15 AM CST
Continental Breakfast

Join your colleagues for coffee and pastries to get the day started right!

2024120507:3008:15 000 THU, DEC 5
Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 10:30 AM - 10:45 AM CST
Coffee Break

Join your colleagues for coffee and tea between sessions.

2024120410:3010:45 000 WED, DEC 4
Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 9:15 AM - 9:30 AM CST
Coffee Break

Join your colleagues for coffee and tea between sessions.

2024120509:1509:30 000 THU, DEC 5
Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 1:30 PM - 2:30 PM CST
Mastering Membership Efficiency: Practical Solutions for Streamlining Engagement and Retention

This session will cover practical tips for improving membership efficiency by streamlining processes and reducing friction. You’ll learn how to simplify renewals, communicate more effectively with members, and boost retention through better engagement, using AI to enhance communication strategies and analyze membership data for deeper insights.

The session will also provide guidance on building leadership pipelines within membership programs, addressing common challenges such as cliques or having the same members repeatedly volunteer in key roles. Real-world examples and lessons learned will offer solutions for issues like declining membership renewals, disengaged members, and how to foster fresh leadership within the association.

By the end of the session, you’ll leave with simple, actionable strategies to improve retention, enhance communication, and make membership processes more efficient for your association.

Speaker(s):

Kristin Miodonski, Associate Vice President, MCI USA Hazel Iglesias, Director of Governance, Engagement & Operations, MCI USA

2024120413:3014:30 000 WED, DEC 4 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 10:45 AM - 11:45 AM CST
AI Empowers Associations: Unleashing Smart Marketing and Operational Potential

This workshop will explore AI's practical applications in transforming marketing strategies and operations. Attendees will learn how AI optimizes outreach and engagement and redefines traditional organizational management practices. We'll discuss real-world cases where AI has spurred marketing innovation and enhanced decision-making. We will also demonstrate AI tools that engage members through hypercustomization. Moreover, we'll explore why the goal of AI should be to augment teams, allowing them to focus more on creativity and strategy. This session is designed to provide actionable insights and frameworks that can be applied to leverage AI's potential today in your association.

Speaker(s):

Drew Navolio, Partner, VP Client Services, David James Group Joseph Burak, MBA, Chief Strategist, TRANSiT Strategy & Analytics

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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 4:00 PM - 5:00 PM CST
More Than Words: Strategies for Inclusive Association Growth

In a quickly changing political landscape, many organizations are thinking through their future approach to diversity, equity, and inclusion (DEI). Yet embracing inclusion isn't just a buzzword – it's an essential strategy for success and innovation. Does your association tap into the expansive potential of diversity? The common approach to DEI often zeros in on talent acquisition and training. Yet, as pivotal as these strategies are, they only scratch the surface. Associations and organizations that are built for the future realize that success demands the seamless integration of equity and inclusion into the very fabric of the organization. In this session, bestselling author and speaker Bernadette Smith shows how associations can use purpose, strategy, and accountability (PSA) to become Inclusive 360 and truly reap the rewards of diversity.

Speaker(s):

Bernadette Smith, CEO, Equality Institute

Sponsored By

Destination Vancouver (Excelerate Partner)

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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 8:15 AM - 9:15 AM CST
Growth Strategies For Thriving In An Anxious & Overwhelmed Marketplace

In an increasingly anxious and overwhelmed marketplace, association executives are constantly navigating high-pressure environments and unprecedented challenges. This dynamic session offers innovative and practical solutions to stay ahead. Drawing on the latest insights from "Sell More Stress Less," participants will discover powerful techniques to enhance sales performance while managing stress effectively. Through interactive exercises, compelling case studies, and cutting-edge research, participants will gain the skills to excel in remote work settings, combat digital fatigue, and maintain a healthy work-life balance. This session is designed to empower participants with actionable strategies that ensure not only survival but true thriving in today's demanding world.

Speaker(s):

Holly Duckworth, CAE, CMP, CEO, Leadership Solutions International Eric Szymanski, Chief Revenue Officer, Leadership Solutions International

2024120508:1509:15 001 THU, DEC 5 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 9:30 AM - 10:30 AM CST
The Association Intrapreneur’s Holiday Gift Guide 2024: Three DIY Presents to Transform Your Organization’s Content Strategy

This holiday season, spread joy and transformation within your organization by giving the gift of a strategic content audit. Of course, we’ll break down the audit pieces for you, so they’re easy to package up and deliver. In the spirit of intrapreneurship, learn how providing tailored insights can empower individuals on your content team, tech/digital team and leadership to do their best work. By giving the gift of a content audit this holiday season, you can bring valuable insights and improvements to your organization, making every department more effective and your overall strategy more robust. Spread holiday cheer with thoughtful, data-driven enhancements that everyone will appreciate.

Speaker(s):

Rene Ryan, Co-Founder/COO, BackPocket Agency Maggie Callahan, Senior Content Manager, BackPocket Agency

2024120509:3010:30 001 THU, DEC 5 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 2:45 PM - 3:45 PM CST
Wellbeing at Work

Following up on the highly-rated presentation at the 2023 Holiday Showcase, this presentation expands on a book published by Gallup after the early phase of the pandemic. The session offers great insights about the five key wellbeing dimensions, strengths, and employee engagement.

To meet the changing needs of the global workplace, organizational leaders must build resilient and thriving teams. This session will explore recent changes disrupting the workplace and the risks to a thriving culture. We will explore research and actions to impact career, social, financial, physical, and community wellbeing. We will also review research and recommendations on how to create and engaging work culture and how to activate the unique talents and strengths of each team member. (Note: Session attendees will receive a copy of Gallup’s bestselling book, “Wellbeing at Work”, while supplies last.)

Speaker(s):

Tim Hodges, PhD, Senior Consultant, Gallup

Sponsored By

Visit Omaha (Excelerate Partner)

2024120414:4515:45 001 WED, DEC 4 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 10:45 AM - 11:45 AM CST
A Roadmap to Creating Sustainable Programs (It Doesn’t Have to be Scary!)

Sustainability is more than just ‘all the rage’ – it’s becoming a requirement. And sustainability is more than just following green practices and offering carbon offsets. Sustainability is about creating inclusive programming for your members and with stakeholders that is meaningful, creates loyalty and has a truly positive impact on the world. Creating sustainable practices for your organization’s programs takes intention and dedication…and communication over time. This presentation will help you create a roadmap for exploring sustainable practices, scaling implementation and tracking progress of meaningful metrics. Attendees will leave with actionable insights and a framework to start their own journey.

Speaker(s):

Amy Wilkinson, CMP, DES, Director, Global Events and Corporate Partnerships, Society for Laboratory Automation and Screening Corey Clark, Director of Events and Experiences, Honeycomb Strategies

Sponsored By

Visit Flanders

2024120410:4511:45 000 WED, DEC 4 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 9:30 AM - 10:30 AM CST
Building a Data-Informed Association

One of the biggest challenges facing association leaders is how to build a data-informed association. Building a data-informed association can be a long journey but you can get on the right path quickly if you know where to focus. After a quick primer in essential data language and concepts without all the buzzwords, we’ll learn how to:
     • Measure what Matters (and ignore what doesn’t): align your metrics and KPIs with your strategic plan
     • Find Key Insights: Know what is most impactful for association staff to analyze
     • Take Action: Apply data insights to make informed decisions and drive your association forward
     • Build a Winning Data Culture: Learn strategies to foster a data-first culture within your organization, ensuring long-term success
We’ll end with “Take it Home!” where you’ll learn a few key actions you can take tomorrow to start building your data-informed association.

Speaker(s):

Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Sponsored By

Higher Logic (Excelerate Partner)

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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 8:15 AM - 9:15 AM CST
Curating Your Life: Ending the Struggle for Work-Life Balance

Most people make the mistake of comparing their own insides to other people’s outsides. We think because other people look all put together, they must feel all put together. But I can confidently say, ‘Nobody is doing it all!" This session reveals how we can organize and manage ourselves to perform at our best. Just as a museum curator creates a beautiful and meaningful exhibit by selecting and arranging artifacts, we too need to “curate” our commitments and energies. When your energy, passion, and happiness are maximized there is an immediate impact on your work effectiveness . Topics will include dealing with the negative voice in your head, combating procrastination, leaving your comfort zone, understanding the bond between discipline and freedom, spending time in the “gray zone” and being a little bit bad, and re-curating throughout life.

Speaker(s):

Gail Golden, Ph.D. in clinical psychology, MBA, Principal, Gail Golden Consulting

2024120508:1509:15 001 THU, DEC 5 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 1:30 PM - 2:30 PM CST
Is Your Brand Strategy Past Its “Best By” Date?

Times change. Industries change. Organizations change. In as little as two to five years, your association’s brand can lose its potency for recruiting, engaging, and providing value to members—who also are changing. Today’s new power leaders don’t wait for that to happen. Now it’s your turn to embrace the imperative and assess and sharpen your brand to ensure you remain relevant and resonant. In this interactive session, you’ll learn a fast, effective framework for refreshing your association’s brand and delve into the process with our proprietary workbook. Immediately applicable to any branding effort, it provides guardrails for focusing on the essential elements of defining your association’s value and facilitates decision making. Use it to align your brand with the core identity you’ve worked so hard to build, while also clearly signaling to members, prospects, and partners that you are aware of their changing needs and adapting to meet them.

Speaker(s):

Alexandra Markarian, Director of Sales, Street Level Studio

Sponsored By

Louisville Tourism (Excelerate Partner)

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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 2:45 PM - 3:45 PM CST
Real World Accessibility and UX Website Improvements You Can Make Today

This is a fully interactive presentation where the star of the show is your organization! Bring your website URL and our accessibility and UX experts will do a live audit on stage so you can bring back actionable insights and improvements to your organization’s website. Learn the do’s and don’ts for website accessibility that improves both the overall member experience and enhances your SEO efforts. Bring back an immediate ROI when you return to the office after this can't-miss session.

Speaker(s):

Janna Fiester, Vice President of UX and Creative, Sandstorm Design, Inc. Alma Meshes, Senior UX Architect, Sandstorm

Sponsored By

Blue Sky eLearn (Excelerate Partner)

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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 4:00 PM - 5:00 PM CST
Solo and Small-Team Marketing: Struggles & Solutions

Discover effective strategies for overcoming the unique challenges faced by solo marketers and small teams in associations. This session will explore practical solutions for maximizing limited resources, leveraging technology, and prioritizing tasks to achieve impactful marketing results. In this roundtable format, you’ll gain insights from industry experts and peers who have successfully navigated these hurdles and learn actionable tips to enhance your marketing efforts.

Speaker(s):

Lidia Varesco Racoma, Art Director & Designer, Lidia Varesco Design

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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 12:30 PM - 4:30 PM CST
Exhibit Hall Opens

2024120512:3016:30 000 THU, DEC 5
Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 1:15 PM - 1:45 PM CST
Expand Sponsorship Revenue and Attendee Engagement: Unlocking New Opportunities with Cutting Edge Event Tech

Discussion Topics:

· Using Interactive Digital Technology to expand sponsorship offerings and expo/exhibitor footprint

· Creating exciting experiences for attendees and unique onsite offerings for exhibitors within interactive formats

· Providing Sponsors and Exhibitors detailed metrics and ROI from their activations

· Using AI and Behavioral Tracking to map attendee movement, reactions and engagement and translating that data into useful metrics to grow sponsorships and exhibit sales

· How the eShow Ecosystem streamlines this entire process, saving you time and manpower

Speaker(s):

Lawrence Givens, Director of Onsite Technology, eShow Event Management Solutions

2024120513:1513:45 000 THU, DEC 5 487D90DD-0A66-EF11-8102-B95C44E1822F
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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 2:00 PM - 2:30 PM CST
Harnessing Trends to Drive Engagement and Revenue Growth Through Learning

In today’s rapidly evolving digital landscape, associations must continuously innovate to stay relevant and meet the growing expectations of their members. This session will explore the latest trends in learning that are transforming how associations engage with their members and generate revenue. Attendees will gain valuable insights into:

  • The growing importance of eLearning as a key driver for membership recruitment and retention
  • How personalized and flexible learning experiences can meet the diverse needs of your members
  • Strategies to repurpose content effectively and meet the expectations of modern learners
  • The role of AI in transforming learning experiences and accelerating content development
  • Case studies showcasing successful implementations that have led to significant revenue growth and increased member engagement

Speaker(s):

Mark Jones, Chief Revenue Officer, Blue Sky eLearn

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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 2:45 PM - 3:15 PM CST
CoPilot Users (New and Curious) Unite!

You have a license to Microsoft CoPilot… what now? Are you using it as part of a team? On your own? Both? Come join your colleagues for an interactive conversation with some use cases of Microsoft CoPilot. If you are an experienced CoPilot user – please share your learnings, successes, and failures. If you are novice (or almost) CoPilot user – please share your questions and curiosity.

Speaker(s):

Ronald M Moen, VP, Delcor

2024120514:4515:15 000 THU, DEC 5 487D90DD-0A66-EF11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 9:00 AM - 10:30 AM CST
Opening Keynote: Burnout, Resilience, and the Health Benefits of Laughter

We all feel the weight of too much work, too little time, and not enough fun. "Readers Digest" told us 100 years ago that “Laughter is the Best Medicine.” The research into that idea followed decades later. In this presentation, we’ll discuss the causes and symptoms of and remedies to burnout, the importance of building resilience, and the physical, mental and emotional benefits of laughter and comedy. Along the way, we’ll play a few games, laugh out loud, and learn how laughing can brighten your day and improve your long-term health.

The Opening Keynote is available with live captioning and in Spanish via live human translation. Attendees can access both services via a smartphone app. Attendees wishing to use live Spanish translation must bring their own headsets. 

Speaker(s):

Gonzo Schexnayder, CAE, UXMC, Member and Product Experience Executive, American Society of Anesthesiologists

Sponsored By

Reno Tahoe (Excelerate Partner) Interpro Translation Solutions

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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 10:30 AM - 12:30 PM CST
Brunch Keynote: Belonging and Human Connection in the Future of Work

As associations respond to rapidly shifting workforce and economic developments, our staff and members are spending less time face-to-face than ever before, leading workplace belonging expert Smiley Poswolsky to make the case that the future work is human connection. In this timely, inspiring, and highly actionable presentation, Smiley will share how association professionals can attract and retain top talent across all generations, reignite human connection, and increase team engagement by creating a culture of belonging for our employees, our members, and at our meetings and events. Smiley will share actionable tools for association professionals to foster employee engagement and support our people with the challenges of the new world of work including generational differences, hybrid work, flexibility, inclusion, psychological safety, well-being, and the impact of AI. At the end of this presentation, you will have an easy-to-use action-based toolkit to create a culture of human connection for your team and your members, and become a leader in the future of the association industry.

The Brunch Keynote is available with live captioning and in Spanish via live human translation. Attendees can access both services via a smartphone app. Attendees wishing to use live Spanish translation must bring their own headsets. 

Speaker(s):

Smiley Poswolsky

Sponsored By

Choose Chicago (Excelerate Partner)

2024120510:3012:30 000 THU, DEC 5
Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 12:00 PM - 1:15 PM CST
Amplify Lunch

Join us for a lunch including a celebration of the Forty Under 40 recipients and featuring live entertainment and behind the scenes access to song writing featuring Louis York, sponsored by the Nashville Convention & Visitors Corp.

The Amplify Lunch is available with live captioning and in Spanish via live human translation. Attendees can access both services via a smartphone app. Attendees wishing to use live Spanish translation must bring their own headsets. 

Sponsored By

Nashville Convention & Visitors Corp. Destination Vancouver (Excelerate Partner) HH Global

2024120412:0013:15 000 WED, DEC 4
Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 5:00 PM - 6:30 PM CST
Opening Reception

Join friends and colleagues - and make new ones - at this special celebration of the association community!

Sponsored By

Visit Anchorage (Excelerate Partner)

2024120417:0018:30 000 WED, DEC 4
Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 8:00 AM - 6:00 PM CST
Registration [Exhibit Hall Only badge pickup begins at noon on Thurs, 12/5]

2024120408:0018:00 000 WED, DEC 4
Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 1:30 PM - 2:30 PM CST
Anatomy of Bravery: Aligning Core Values with Organizations to Amplify Impacts - Part 2

A continuation of the morning session, this session will delve deeper into how to align an individual's core values with those of an organization to more powerfully amplify the imapct of both. Attendance at the morning session is not a requirement to attend the afternoon session.

Speaker(s):

Samyuktha Neeraja, MPH, CAE, State Associations Relations Manager II, American Association of Nurse Anesthesiology Josie Hernandez, Account Executive, Bostrom Vy Le, MBA, MMM, MPM, CAE, Membership and Governance Director, Linguistics Society of America

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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 9:30 AM - 10:30 AM CST
Charting the Course Beyond Membership: The Essential Role of Non-Dues Revenue in Association Success 

In today's association environment, the reliance on membership dues to significantly fund an association’s budget is no longer sustainable. Fluctuating membership numbers and inconsistent dues payments can create financial uncertainty. However, the intrinsic value of the products and services that associations offer remains steadfast, deserving of strategic monetization. In this enlightening presentation, we delve into the imperative need for diversifying revenue streams. Beyond the traditional reliance on membership dues, we explore innovative pathways to sustainable financial stability and long-term success. Through insightful discussions, we’ll unveil strategies for leveraging non-dues revenue opportunities strategically. Whether it's sponsorship and advertising, sponsored content, educational programs, certification, strategic partnerships or more, this session will uncover untapped avenues that can drive revenue growth and ensure the resilience of your association in an ever-changing landscape.

Speaker(s):

Bill Sheehan, Global Head, Association Strategy, D2L

Sponsored By

BMO

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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 2:45 PM - 3:45 PM CST
Elevating Engagement: New Thinking about Member Engagement from 478 Association Execs

Have you ever launched an AMAZING value for your members, but no one seemed to notice? Do you try to get them to participate but hear crickets? Does it seem like engaging members is more challenging than ever before? 478 Association Execs came together during the spring of 2024 to find answers to all of these problems and more. These answers are unconventional, exciting—and new! You will see these answers, experience engagement, and play with new concepts throughout this session. By the end of this exhilarating session, you might find that engagement isn’t what you thought it was, and this is excellent news because, with these new insights, you can transform engagement at your member organization. Join us, and together, let’s elevate engagement!

Speaker(s):

Patrick Dorsey, SVP, Marketing, Impexium: Smarter, Simpler Membership Management Amanda Lea Kaiser, Author, Speaker, and Engagement Strategist, Kaiser Insights LLC

Sponsored By

Impexium (Excelerate Partner)

2024120414:4515:45 001 WED, DEC 4 CDF3A3B6-C2F2-EE11-8102-B95C44E1822F
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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 4:00 PM - 5:00 PM CST
Overcoming the Hot Stress Mess

Recognizing how conflict affects individuals mentally and physically (both with others and internally) sets the stage for understanding the importance of managing and de-escalating conflict effectively, which is key to proactive management. Providing concrete strategies for de-escalating tense situations empowers participants to navigate conflict effectively. Educating about the involuntary physiological responses to stress demystifies unexpected reactions, because stress hormones do not differentiate between real and perceived danger. A structured approach, called L.E.A.R.N., provides a practical framework for managing conflicts, serving as a roadmap to follow when faced with challenging situations. Overall, this well-rounded program addresses both the psychological and practical aspects of conflict management. It equips attendees with skills and understanding needed to navigate heated disagreements confidently and effectively.

Speaker(s):

Marcus Melnick, M.A., Author, Radio Show Host, Inventor, Stress 2 Logic

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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 8:15 AM - 9:15 AM CST
The Ethics of Member Engagement: Balancing Personalization and Privacy

Personalization is a double-edged sword for associations. On one hand, it promises highly targeted, effective member engagement. On the other, it raises difficult questions about data privacy and ethics. In this interactive session, we'll confront this challenge head-on. Industry experts will square off in a lively debate, arguing the pros and cons of data-driven personalization. Attendees will then roll up their sleeves for small group discussions, sharing their own successes, struggles, and strategies for navigating this complex terrain. C-suite leaders and marketing professionals alike will come away with a deeper understanding of the ethical implications of personalization, as well as practical insights for developing engagement strategies that prioritize both member trust and organizational impact. Don't miss this chance to join the conversation and shape the future of association engagement.

NOTE: This session has been approved for 1 hour of ethics-related CAE credit.

Speaker(s):

Brad Gillum, CEO/Founder, Willow Marketing Keith Becraft, VP, Technology, Alpine Testing Solutions Brad Myers, CEO, RevMethods, Inc

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Wednesday, Dec 04, 2024
Wednesday, Dec 04, 2024 10:45 AM - 11:45 AM CST
Anatomy of Bravery: Aligning Core Values with Organizations to Amplify Impacts - Part 1

In today’s dynamic and interconnected world, as hybrid work blurs the line between personal and professional lives, and as AI challenges organizations to rethink their ethical framework, one element should remain as a compass to guide decision-making: our core values. This session will help you define, articulate, and embody your core values. It provides space to experience layers of bravery and explore your defining moments. The session will also deepen your understanding and awareness of your own patterns as you negotiate with yourself in decision-making, leading to personal growth. As an association leader, aligning core values with the team, organization, and members we serve is crucial, as misalignment can lead to low productivity, poor organizational outcomes, and ethical dilemmas. Through interactive discussions, live interviews, and culturally rich real-life examples, learn how to amplify your impact on your organizations and redefine success around what matters most to you and your communities.

This session is divided into two sessions. This morning session will explore the process of defining the core values; the afternoon session will delve deeper into how to align an individual's core values with those of an organization to more powerfully amplify the imapct of both. Attendance at the afternoon session is not a requirement to attend the morning session.

Speaker(s):

Samyuktha Neeraja, MPH, CAE, State Associations Relations Manager II, American Association of Nurse Anesthesiology Josie Hernandez, Account Executive, Bostrom Vy Le, MBA, MMM, MPM, CAE, Membership and Governance Director, Linguistics Society of America

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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 1:00 PM - 1:15 PM CST
Amp Up Your Digital Content Strategy

Help your content drive engagement, leads and revenue with this case study in “work smarter, not harder!” Hear how one association took their member magazine from legacy cost center to dynamic content strategy by realigning time, talent and technology.

Speaker(s):

Andrea Mitchell, CAE, FACHE, Director of Marketing and Membership, American Orthopaedic Society for Sports Medicine

2024120513:0013:15 000 THU, DEC 5 467D90DD-0A66-EF11-8102-B95C44E1822F
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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 2:40 PM - 2:55 PM CST
(Re)Entering Education: Partnerships in Unexpected Ways

It’s a familiar story: your organization wants to expand your education catalog, but you’re stuck in the mud trying to get some traction! Luckily, like most journeys, you don’t have to go it alone! Hear how speakers, peers, and potential collaborators alike initiated creative collaborations with caution to ensure successful partnerships, exploring quick strategies and considerations for forming unexpected relationships. Attendees will leave with practical tips and checklists on identifying and initiating these partnerships to generate non-dues revenue.

Speaker(s):

Bradley Davis, Director, Content and Training Development, International Accreditors for Continuing Education & Training Pam Rosenberg, CAE, Director of Education, The American Society for Nondestructive Testing

2024120514:4014:55 000 THU, DEC 5 467D90DD-0A66-EF11-8102-B95C44E1822F
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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 2:15 PM - 2:30 PM CST
Your Board Approved What?! One Association’s New FREE Membership Model

Membership societies continue to struggle with retention and recruitment as the competition grows for attention and resources. But what if you scrapped your traditional membership structure? What’s holding your organization back? This session shares more about why traditional membership structures are now a thing of the past for The American Society for Nondestructive Testing and why they adopted a FREE membership option.

Speaker(s):

Pam Rosenberg, CAE, Director of Education, The American Society for Nondestructive Testing

2024120514:1514:30 000 THU, DEC 5 467D90DD-0A66-EF11-8102-B95C44E1822F
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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 1:50 PM - 2:05 PM CST
Associations by Day, Vintage by Night

What does the decision to stop publishing one of your association's journals have to do with the decision to stop selling antique fishing gear? What does the price of a new online coursehave to do with the price of a 1960s lounge chair? Sometimes we can feel stuck when deciding how to evolve our associations' product portfolios, and looking at the situation through the lens of a completely different business can spark some creative thinking.

By day (and some nights and weekends), the speaker has spent most of their 20+ year career growing the professional development portfolios of individual member associations. By night (and most weekends), the speaker has spent a decade as a dealer of vintage clothing, furniture and decor. You may be surprised at the number of successes and setbacks that apply toboth businesses.

Come ready to laugh, learn, and leave with new (and vintage) solutions.,

 

Speaker(s):

George Miller, CAE, MS, Practice Director, McKinley Advisors

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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 1:25 PM - 1:40 PM CST
Wearing Hats & Herding Cats: A New Executive Director’s Guide to Change

Join us for a dynamic session exploring the journey of stepping into the role of Association Executive Director for not one, but two organizations, inheriting the legacy of a long-serving predecessor. As a newcomer, you'll navigate the challenges of antiquated methods and entrenched mindsets while striving to understand and streamline the intricacies of each organization. Balancing multiple roles, you'll delve into the complexities of coordinating efforts between two distinct missions, all while aiming to revolutionize productivity, governance, and member engagement. Discover how to leverage your unique perspective as a catalyst for transformative change, driving both associations towards a brighter future. Gain insights into innovative strategies for fostering collaboration, inspiring innovation, and overcoming the hurdles of tradition. This session offers actionable advice and real-world experiences to empower you on your journey as a change agent in the association landscape.

Speaker(s):

Bailey McMurray, IOM, MAOL, Executive Director, Illinois College of Emergency Physicians & International Trauma Life Support

2024120513:2513:40 001 THU, DEC 5 467D90DD-0A66-EF11-8102-B95C44E1822F
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Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 3:05 PM - 3:20 PM CST
Go Green, Eat Green, Save Green

This presentation will cover three important aspects of sustainability when planning live events:
  • Sustainability in Hotel Kitchens - Discover how hotel kitchens are leading the charge in sustainability. From sourcing fresh, local, and seasonal ingredients to embracing plant-based menus and energy-efficient appliances, kitchens are revolutionizing eco-friendly dining. Learn about their innovative waste management techniques, responsible sourcing partnerships, and water-saving strategies that make every meal a step toward a greener future.
  • How Meeting Planners Can Support Sustainability - Transform your events into sustainability success stories. Meeting planners can craft eco-friendly menus with locally sourced, seasonal, and plant-forward dishes while minimizing waste with precise headcounts and food donations. Discover how to prioritize venues with green certifications, align with hotel sustainability initiatives, and embrace greener choices like reusable tableware and bulk dispensers. Plan smarter, greener, and more impactful events!
  • Mutual Benefits - Go green and gain more! Sustainability isn’t just about saving the planet—it’s about cutting costs, reducing carbon emissions, and optimizing resources. From slashing energy and water bills to streamlining food budgets, sustainability drives efficiency. Plus, it boosts your reputation, drawing eco-conscious attendees and spotlighting your commitment to corporate social responsibility. A win for the environment and your bottom line!

Speaker(s):

Michelle Garcia, Executive Sous Chef, Hyatt Regency Chicago

2024120515:0515:20 000 THU, DEC 5 467D90DD-0A66-EF11-8102-B95C44E1822F
Thursday, Dec 05, 2024
Thursday, Dec 05, 2024 8:00 AM - 4:00 PM CST
Registration [Exhibit Hall Only badge pickup begins at noon on Thurs, 12/5]

2024120508:0016:00 000 THU, DEC 5
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