One Idea Can Change the World® Stage

What does the decision to stop publishing one of your association's journals have to do with the decision to stop selling antique fishing gear? What does the price of a new online coursehave to do with the price of a 1960s lounge chair? Sometimes we can feel stuck when deciding how to evolve our associations' product portfolios, and looking at the situation through the lens of a completely different business can spark some creative thinking.

By day (and some nights and weekends), the speaker has spent most of their 20+ year career growing the professional development portfolios of individual member associations. By night (and most weekends), the speaker has spent a decade as a dealer of vintage clothing, furniture and decor. You may be surprised at the number of successes and setbacks that apply toboth businesses.

Come ready to laugh, learn, and leave with new (and vintage) solutions.,
 

Join us for a dynamic session exploring the journey of stepping into the role of Association Executive Director for not one, but two organizations, inheriting the legacy of a long-serving predecessor. As a newcomer, you'll navigate the challenges of antiquated methods and entrenched mindsets while striving to understand and streamline the intricacies of each organization. Balancing multiple roles, you'll delve into the complexities of coordinating efforts between two distinct missions, all while aiming to revolutionize productivity, governance, and member engagement. Discover how to leverage your unique perspective as a catalyst for transformative change, driving both associations towards a brighter future. Gain insights into innovative strategies for fostering collaboration, inspiring innovation, and overcoming the hurdles of tradition. This session offers actionable advice and real-world experiences to empower you on your journey as a change agent in the association landscape.