One Idea Can Change the World® Stage

Help your content drive engagement, leads and revenue with this case study in “work smarter, not harder!” Hear how one association took their member magazine from legacy cost center to dynamic content strategy by realigning time, talent and technology.

It’s a familiar story: your organization wants to expand your education catalog, but you’re stuck in the mud trying to get some traction! Luckily, like most journeys, you don’t have to go it alone! Hear how speakers, peers, and potential collaborators alike initiated creative collaborations with caution to ensure successful partnerships, exploring quick strategies and considerations for forming unexpected relationships. Attendees will leave with practical tips and checklists on identifying and initiating these partnerships to generate non-dues revenue.

Membership societies continue to struggle with retention and recruitment as the competition grows for attention and resources. But what if you scrapped your traditional membership structure? What’s holding your organization back? This session shares more about why traditional membership structures are now a thing of the past for The American Society for Nondestructive Testing and why they adopted a FREE membership option.

What does the decision to stop publishing one of your association's journals have to do with the decision to stop selling antique fishing gear? What does the price of a new online coursehave to do with the price of a 1960s lounge chair? Sometimes we can feel stuck when deciding how to evolve our associations' product portfolios, and looking at the situation through the lens of a completely different business can spark some creative thinking.

By day (and some nights and weekends), the speaker has spent most of their 20+ year career growing the professional development portfolios of individual member associations. By night (and most weekends), the speaker has spent a decade as a dealer of vintage clothing, furniture and decor. You may be surprised at the number of successes and setbacks that apply toboth businesses.

Come ready to laugh, learn, and leave with new (and vintage) solutions.,
 

Join us for a dynamic session exploring the journey of stepping into the role of Association Executive Director for not one, but two organizations, inheriting the legacy of a long-serving predecessor. As a newcomer, you'll navigate the challenges of antiquated methods and entrenched mindsets while striving to understand and streamline the intricacies of each organization. Balancing multiple roles, you'll delve into the complexities of coordinating efforts between two distinct missions, all while aiming to revolutionize productivity, governance, and member engagement. Discover how to leverage your unique perspective as a catalyst for transformative change, driving both associations towards a brighter future. Gain insights into innovative strategies for fostering collaboration, inspiring innovation, and overcoming the hurdles of tradition. This session offers actionable advice and real-world experiences to empower you on your journey as a change agent in the association landscape.

This presentation will cover three important aspects of sustainability when planning live events:

• Sustainability in Hotel Kitchens - Discover how hotel kitchens are leading the charge in sustainability. From sourcing fresh, local, and seasonal ingredients to embracing plant-based menus and energy-efficient appliances, kitchens are revolutionizing eco-friendly dining. Learn about their innovative waste management techniques, responsible sourcing partnerships, and water-saving strategies that make every meal a step toward a greener future.
• How Meeting Planners Can Support Sustainability - Transform your events into sustainability success stories. Meeting planners can craft eco-friendly menus with locally sourced, seasonal, and plant-forward dishes while minimizing waste with precise headcounts and food donations. Discover how to prioritize venues with green certifications, align with hotel sustainability initiatives, and embrace greener choices like reusable tableware and bulk dispensers. Plan smarter, greener, and more impactful events!
• Mutual Benefits - Go green and gain more! Sustainability isn’t just about saving the planet—it’s about cutting costs, reducing carbon emissions, and optimizing resources. From slashing energy and water bills to streamlining food budgets, sustainability drives efficiency. Plus, it boosts your reputation, drawing eco-conscious attendees and spotlighting your commitment to corporate social responsibility. A win for the environment and your bottom line!