Does your content strategy remind you of your teenage years—awkward, confused and running a mile a minute? Wish it could finally settle into its prime with the confidence and capability that comes with experience? You’re not alone. Marketing teams large and small struggle to hit their stride and mature their content strategy and operations. The result: poor member engagement. In this session, you’ll learn to use a content maturity model to assess your organization and make a plan for increasing its content maturity level. You’ll hear how the National Multiple Sclerosis Society uses a documented content strategy, cross-functional collaboration and measurement to increase member engagement with their magazine and website. You’ll also see how the North American Association of Central Cancer Registries adopted a content operations and governance plan to revamp their member publication as part of a growth strategy to produce content better aligned with their members’ needs.