For associations, remaining relevant and financially ready for tomorrow requires examining your tactics and strategies today. In this interactive session, we will explore the latest trends impacting associations and the critical need to assess your membership, event, and non-dues revenue approaches, as well as your technology stack. Presenters will lead a discussion of how to optimize your association for modern member expectations and the next generation of members. In this session you will learn how to evaluate your membership in the context of evolving membership models, gain insight into event and education trends and explore non-dues revenue streams that resonate with today's digital-savvy audience. In addition, participants will brainstorm ways to use generative AI to streamline work. This session will inspire fresh thinking, foster creative solutions, and equip you to embrace change to chart a prosperous future for your organization. Stay ahead of the curve and revolutionize your association's strategies for the year ahead.