In this interactive session, panelists will examine how online experiences drive innovation and enhance member engagement. Based on the results of a recent study on the expanded use of virtual events, we will explore specific use cases that demonstrate how virtual events can increase reach and inclusivity as a complement to in-person conferences. In addition, we will discuss how virtual events can be positioned as a member benefit, giving members a free taste of virtual experiences that ultimately encourages them to convert into paying customers.
Adding a virtual element to an in-person conference can have positive impacts on staff time and resources - and more importantly on member engagement. Virtual experiences can enhance other areas of your association including new member recruitment, onboarding activities, and volunteer engagement. Don't miss this opportunity to unlock the full potential of online experiences for your association.