In this interactive session, panelists will examine how online experiences drive innovation and enhance member engagement. Based on the results of a recent study on the expanded use of virtual events, we will explore specific use cases that demonstrate how virtual events can increase reach and inclusivity as a complement to in-person conferences. In addition, we will discuss how virtual events can be positioned as a member benefit, giving members a free taste of virtual experiences that ultimately encourages them to convert into paying customers.
Adding a virtual element to an in-person conference can have positive impacts on staff time and resources - and more importantly on member engagement. Virtual experiences can enhance other areas of your association including new member recruitment, onboarding activities, and volunteer engagement. Don't miss this opportunity to unlock the full potential of online experiences for your association.
The best way to regularly stay in front of your members is through an email newsletter, but it’s hard to find the time to create one worthy of their inboxes. In this demo, I will share the secrets of saving time while providing you with an introduction to next-level AI automation and valuable insights. Newsletters are the best way to increase engagement, reduce churn, and increase ad revenue. Boosted engagement, increased ad revenue, and reduced churn is no longer a pipe dream. Forget about manually writing each email or segmenting blindly. With an AI-powered newsletter solution, you can curate high-quality content at scale for every single newsletter — automatically.
Platform technology has revolutionized association management by delivering software-as-a-service (SaaS) with world-class functionality. Join industry veteran Dirk Behrends to learn how your association can leverage the power of Fonteva built on Salesforce or Protech built on Microsoft, with their investments in security and R&D, and association-specific features to streamline operations, empower employees, engage members, and fuel data-driven decisions.
Recent studies show that the average person’s attention span is only one-third of what it was twenty years ago. Association members struggle to sift through an ever-increasing deluge of information. All this noise drowns out the signal you rely upon to deliver your message and impact.
How do you begin to cut through all the static? Here’s the good news: You already own part of the solution – your relationships with your members and deep understanding of their needs. Combining these unique connections with the right tools can sharpen your message and deliver on your mission.
Join us as we discuss how associations can reclaim their position as the center of trusted information and innovation in their member community.
In this show-n-tell session, we'll showcase how Mikan Insights simplifies and optimizes data-driven decision-making on member recruitment, member engagement, member retention, and event performance, using data owned by your organization and 3rd party data.
The highlight: Bridge the gap between data and understanding with a cutting-edge Gen AI-powered interactive solution that enables your membership and marketing teams to ask questions in natural language and instantly get answers in the form of visual insights and narratives.
Whether you're a membership leader, a marketing leader, or a tech enthusiast, this session is for you! Learn how Mikan Insights is tailored to fit your organization’s unique needs, ensuring a seamless and personalized user experience. Come and experience firsthand how we transform raw data transformed into compelling narratives, making data storytelling an art form.
As the COVID-19 pandemic disrupted the planning and execution of in-person events, the expectations for events in 2023 are at an all-time high. Between time commitments, travel planning, and overall scheduling, attendees expect the trip to an in-person event to be worth their while. This begs the question – how do you create an educational and networking event that is both engaging and impactful? Through an interactive session, participants will leverage input from their fellow association experts to ask questions about improving adult education, learning and networking at events through a “fishbowl” style discussion. The discussion will be led by a facilitator to guide participants in engagement and brainstorming conversations around strategies for developing new and innovative education and learning programs for association events in 2023 and beyond.
This transformational presentation will empower today's leaders and organizations in developing robust growth strategies. It spotlights four crucial pillars: 1) Fostering a growth mindset. 2) Cultivating a culture of curiosity and creativity focused on a clear purpose. 3) Leveraging technology for problem-solving and opportunity identification. 4) Democratizing data for creating engaging customer experiences. Leaders will learn to become effective coaches, fostering a culture that propels mission fulfillment and drives substantial revenue growth. They'll gain insights into how technology can act as a catalyst for identifying untapped opportunities and solving complex challenges. Furthermore, they'll understand the power of data in creating compelling, personalized experiences for members. This session will equip you with the tools to achieve strategic objectives while accelerating results, providing a roadmap for sustained organizational growth.
For associations, remaining relevant and financially ready for tomorrow requires examining your tactics and strategies today. In this interactive session, we will explore the latest trends impacting associations and the critical need to assess your membership, event, and non-dues revenue approaches, as well as your technology stack. Presenters will lead a discussion of how to optimize your association for modern member expectations and the next generation of members. In this session you will learn how to evaluate your membership in the context of evolving membership models, gain insight into event and education trends and explore non-dues revenue streams that resonate with today's digital-savvy audience. In addition, participants will brainstorm ways to use generative AI to streamline work. This session will inspire fresh thinking, foster creative solutions, and equip you to embrace change to chart a prosperous future for your organization. Stay ahead of the curve and revolutionize your association's strategies for the year ahead.
Does your content strategy remind you of your teenage years—awkward, confused and running a mile a minute? Wish it could finally settle into its prime with the confidence and capability that comes with experience? You’re not alone. Marketing teams large and small struggle to hit their stride and mature their content strategy and operations. The result: poor member engagement. In this session, you’ll learn to use a content maturity model to assess your organization and make a plan for increasing its content maturity level. You’ll hear how the National Multiple Sclerosis Society uses a documented content strategy, cross-functional collaboration and measurement to increase member engagement with their magazine and website. You’ll also see how the North American Association of Central Cancer Registries adopted a content operations and governance plan to revamp their member publication as part of a growth strategy to produce content better aligned with their members’ needs.
Engaged volunteers are critical to the success of any association organization. That has not changed over time. What is changing however, the amount of available volunteer time, increased burden of the volunteer's day job, increased stress and burnout, the adaptation of technology advances and the evolving desire for more work-life balance. Yet, how much time has your organization focused on evolving the volunteer role as a priority with these trends taken into consideration? Is your organization still just completing an annual "fill the vacant seat" approach? This session will highlight what current research is suggesting associations should consider to improve volunteering systems to best position your organization and your staff for the future.
Leading through change today requires a focus beyond tasks, milestones, and communications plans. Moving organizations through change effectively today requires leaders at every level – and especially in the C-Suite – understand and be ready to support people through the emotional side of change. Understanding the normal “curve of change” people move through emotionally when adjusting to change can help you ensure people don’t get “stuck” along that curve or left behind. Done well, leading the human side of change can increase trust, engagement, and productivity. This highly interactive workshop introduces executives to the process and tools their leaders will need to guide their organization through both large and small changes effectively.
In today's world, association professionals responsible for infrastructure are increasingly vulnerable to cyberattacks. Drawing on real-world scenarios, panelists will share the intricate details, firsthand experiences, and lessons learned from surviving a cyberattack, from the initial breach to the recovery process. They will discuss the immediate steps taken to mitigate damage, the challenges encountered during the incident response, and the long-term implications for their organizations. Attendees will gain a comprehensive understanding of the key vulnerabilities that associations face, as well as practical strategies to fortify their infrastructure. Panelists will offer insights into enhancing security protocols, implementing incident response plans, and fostering a culture of vigilance among staff members. Don't miss this opportunity to learn from those who have weathered the storm. Leave equipped with actionable takeaways to safeguard your association against future cyber threats and use emerging thinking and technologies that chart a path toward a secure and thriving future.
Too often we think that a 'presentation' is formal, is mostly PowerPoint, and is worthy of our nerves and worry. In this workshop we will discuss the new way to present, even when not a formal presentation. Join us for a fun program devoted to your influence, your image, and your imagination.
This session is open to anyone looking to improve their presentation skills in both formal and informal settings.
With the fifth year of The Turbulent Twenties about to begin, the association community has a great opportunity to imagine the possibilities of genuine board/staff partnership as a force for shaping a different and better future. Building this kind of partnership must be a purposeful process of intentional learning that focuses attention, unleashes energy, and builds momentum for beneficial dialogue and collaboration. This provocative session will challenge the association community’s orthodox beliefs about board/staff partnership, infuse new thinking, and share partnership next practices that participants can adapt and implement in their associations.
If you have ever feared speaking up about your ideas or have done so but are frustrated by your lack of success, this workshop is for you. You’ll learn from several stories of others who have been a “lone voice” or an “independent thinker” and their attempts at change—both successful and unsuccessful. By learning from their experiences, you’ll gain insight into effective tactics and pitfalls to avoid. Along with stories ranging from CEOs to individual contributors, participants will hear insights from studies in psychology and management that explain how to effectively speak up about your ideas. You’ll have a chance to briefly coach and receive coaching from another individual about a change issue you currently or previously faced. This session will be based on Ryan Smerek’s book “Speaking Up at Work: Leading Change as an Independent Thinker.”
The presentation will focus on the impact of investing in leadership development for the future and current needs of your organization. With today's job market, it is critical to find ways to retain talent, attract new talent, and stand out from the competition. As employers, we have to prioritize cultivating all staff, particularly the next generation of leaders. This presentation will share how the Society of Actuaries built our leadership enhancement program for Managers and Directors. Selected participants committed to our 9-month program centered around expanding their leadership toolkit. Through a series of learnings, participants met every 3 weeks to engage in training focused on different leadership topics. I will share the highlights of our program, the lessons learned, and how we plan to incorporate those learned lessons into future programs.
So your association wants to attract younger members? But it keeps doing things the same ways and hoping for different results? This definition of insanity needs to stop with simply repackaging memberships, journal subscriptions, education, and conferences and events. Associations need to look closely at what potential younger members really want and how they’re already behaving. In their world where TikTok, Netflix, and DoorDash dominate, associations are expecting the next generation to conform to the way “it’s always been done” instead of approaching these challenges with curiosity and creativity. This is not a “let’s understand generational differences” session nor is it a tired retreading of old ideas. This session is a chance to gain a fresh perspective and discover solutions that may be uniquely applied to your association.
In the pandemic’s aftermath, another aggressive disruption emerged. Brace yourself for the surreal realm of Artificial Intelligence. AI won't make you sick, but it poses an existential threat. Leaders who can’t see through digital glasses may be blind to the next trajectory of business. Without vision, cutting-edge IT is a dull knife. Unlocking the potential of powerful technology tools demands transformative change. Software jumpstarts the digital revolution. But the goal is to forge dynamic relationships and reshape your organization to navigate unpredictable environments. A digital mindset equips you to make that leap. Hear from experts with a track record of harnessing evolving technology. Sherry Budziak and David Martin will describe how digital thinkers anticipate customer needs, utilize data to uncover the right answers, defuse risks to reap rewards, and embrace experimentation, iteration, and growth. Join us. Outrun the moment and lean into your future.
During the pandemic, associations were problem-solving and innovating. But in 2023, many have fallen back into their previous cultures of siloing departments and doing things “the way we’ve always done it.” It’s time to unlock the art of effective problem-solving for association professionals. We will introduce the conversation framework and have three scenarios: one about meeting disaster planning, one about change management, and one about membership growth. Each scenario will receive 45 minutes of discussion time, with presenters moving about the room to help with the table conversations. 15 minutes will be provided for sharing how the problem was solved, using the framework provided. We will conclude with takeaways and why multiple strengths and departmental perspectives at the discussion table leads to better outcomes and how to instill this type of collaboration into the organization’s culture.
This session is open to all but designed for managers, directors, and other middle management staff (supervisors and non-supervisors).
Tracie Hall is a humanitarian, a librarian, and a 2023 TIME100 Influencer. At the kickoff for Holiday Showcase® 2023 Incubate, experience the infectious passion Tracie has for the association community as a vibrant hub for collective brainstorming, idea-sharing, lively debates, and co-creation. Tracie’s story is just one example of how individual commitment can lead to significant change and inspire collective action that ignites a movement.
Association management roles and responsibilities have evolved far beyond a simple job description. We deal with daily challenges like staying relevant to members, workforce issues, and being asked to do a lot more with a lot less. All of this requires us to unleash our curiosity and be innovators.
Based on her book, “The Curiosity Muscle,” Diana helps individuals identify as innovators regardless of their job description. In this presentation Diana will share the key skills and habits of how to incubate an idea, ask better questions, and make innovation easier and a lot more fun. And she'll empower you to harness the power of curiosity to unlock new possibilities and drive growth within your association.
Calling all young professionals! Learn power moves to make your role valuable. Young professionals are often challenged by senior leadership in the workplace. As a young professional, have you struggled with having your voice heard? This presentation is meant to inspire young professionals to advocate for themselves and develop the confidence to have their ideas heard and valued.
A recent Gallup Poll of more than 1,000 randomly selected people found that 97% rated their ability to lead as being at or above average. You don’t have to be a genius mathematician to pause and consider whether that is true, or even possible! The fact is, we all find ourselves in leadership positions at work, at home, or in our communities. Whether we’re effective or not, changing workplace dynamics should drive us all to revisit how we lead and how we can improve. In this session we will study the research on strengths-based leadership and consider what it means to be a great leader, a great team, and the reasons people follow. We will also review some new post-pandemic research and consider tangible recommendations for how we can lead in this new world of work.
National organizations have a duty to provide their chapters with tools and resources for brand consistency and management. While brand guides and toolkits are great, sharing best practices and open lines of communication with your chapters provides them with opportunities to engage with the national organization as well as other chapter members. Monthly chapter webinars focused on topic areas that help chapters grow their membership, increase revenue, and learn best practices are not only a great way to build engagement, but gain valuable feedback for the national organization. This session will provide tips and tools to regularly engage national organizations with their chapters to build relationships and provide resources that meet their needs.
What happens when daily coffee talks turn into thought-provoking think tanks that move the needle on association success? In this session you’ll learn how one idea helped connect association executives, consultants, and industry partners to build community and share ideas for their own success. Every morning, we connect with those we have never met, discuss trending topics, offer guidance, brainstorm ideas, uplift others, and much more. This session demonstrates how an idea can become a long-standing reality with lasting impact, without a heavy lift. Sometimes, keeping it simple is just right.
Learning is continuously shifting and evolving to meet the needs and lifestyles of contemporary society. As a result, associations are leveraging online learning to meet the needs of their members. Come learn how associations can engage their members with powerful learning programs that fulfill their ongoing professional development.
Fishing is a rough sport. You need to find the right place, the right time, and the right bait to succeed. In the end, yes, you can organically reel in what you’re hoping to catch. And that’s great if you have boundless patience and you’re doing it recreationally. But leaving it up to chance isn’t your best bet when it comes to growing your organization. You need the right data, the right tech, and content with intention so that you’re surfacing and nurturing your catches to conversion. Join us as we share tactics and techniques to help you surface quality leads for membership.
Using Marvel as a framework, we will allow our heroes to teach us about the ethics of true leadership. We will focus on the cross-section of ethics and justice, equity, diversity, inclusion (JEDI), and accessibility. Marvel shows us a diverse assembly of heroes from Black Panther to Shang Chi, Ms. Marvel to Professor X. Each one teaches us a lesson in ethics that we can apply to our association roles. In the 2022 revision of the ASAE Code of Ethics, association professionals are now expected to “Champion Diversity, Equity and Inclusion” as a part of their ethical behavior. Learn from these super-hero champions just how to live by the Code.
We’ve all heard the phrase ‘Content is King’ – a phrase penned by Bill Gates in 1996 at the dawn of the internet age. After 27 years, does this phrase still reign? With recent advances in technology and shifting consumer expectations there’s an opportunity to reimagine how content is delivered to maximize the return for both the consumer and the organization. This session will explore how to challenge the status quo on delivering content during in-person experiences.
Associations looking to increase their employees’ wellness and work-life balance opportunities no longer have to do this at the expense of their members’ experience. Utilizing creative planning, manager training, and the help of digital transformation, employee and departments can enjoy a 4-day, and in many cases 32-hour work week while maintaining (and in our case increasing) member and employee engagement along the way!
An organization without a resilient engagement structure is more vulnerable to disruption - from forces inside the organization to outside forces in the profession. Hear how an international organization relaunched its volunteer structure post-COVID, with a model that is more resilient and organic to support continued growth.
If you’re curious what other medical association pros are doing, this session is for you. We’ll review GrowthZone AMS’s 2023 Medical Association Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about challenges/concerns/worries, reinstatement strategies, non-dues revenue sources, and a lot more!