Nov 30 - Dec 1, 2022
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What are the dates and times of the event?

Wednesday, November 30, 2022
4–6 p.m. 

Thursday, December 1, 2022

Registration: 7:30 a.m.–4 p.m. (All-Access Only)
Education: 8:30 a.m.–2 p.m.
Registration: 1:30–5 p.m. (Exhibit Hall Only)
Exhibit Hall: 2–5 p.m.
Closing Reception: 5–6:30 p.m.


How much does it cost to attend Holiday Showcase?

Please access our fees page here.

Where is the event located?

Hilton Chicago
720 S. Michigan Avenue
Chicago, IL 60605

Where should I park?

The Hilton Chicago offers self and valet parking. Enter on Balbo Avenue. Prices are as follows: 
Discounted Self-Parking*

  • Less than 1 hour: $12.50
  • 1–3 hours $18.50
  • 3–6 hours $20.50
  • 6–12 hours $22.00
  • 12–24 hours $32.50
*To receive this discounted rate, bring your parking ticket to the Association Forum registration desk for validation. 

Valet Parking
  • 0–6 hours $44.00
  • 6 hours–overnight $79.00
How will I receive my name badge?

Registration is located at the 8th Street entrance of the Hilton Chicago. Before arriving, please confirm that you received a registration confirmation email to verify that you are registered.

Name badges must be worn during all Holiday Showcase events. No exceptions will be made. Individuals without a name badge must register at the registration desk or will be required to leave Holiday Showcase 2022.

Name badges may not be shared.

*Note: Only registered attendees, exhibitors and media are allowed on the tradeshow floor.

What is the recommended attire?

Business casual attire with comfortable shoes is recommended for all attendees.

Will childcare be provided?

Holiday Showcase does not provide childcare services.

Are there any resources provided for nursing mothers?

A nursing mothers room will be provided near 8th Street Registration.

What is the policy on pets?

Service pets are allowed.

Will coat check be available?

Yes. Attendees will have access to a complimentary coat check located at the 8th Street entrance of the Hilton Chicago. 

Are wheeled carts or roller bags allowed on the tradeshow floor?

No. You may check these items at coat check.


How do I register?

From the website, click on Holiday Showcase in the drop down menu under the Education+Events tab on the main navigation bar at the top of the webpage. Once on the Holiday Showcase landing page, click Register in the menu at the top right of the page. Next, please enter your email and click the Search button to begin. You must click on Search so your membership record can be found and to obtain the proper registration rates. If you have a profile account with Association Forum as a member or nonmember, you will need to enter the email address associated with your account to start registration. If an account was not found with your email address, click ‘New Registration’.

How do I update my contact details, event preferences, and other registration details?

From the Holiday Showcase landing page, click on “Attendee Service Center” under the “Service Centers” tab in the main navigation menu at the top of the page. To login, use the email address associated with the registration. You can find your password in your confirmation email. Once inside your registration, edit any details pertaining to your registration and save it.

Can I register on-site?

Yes, attendees may register onsite at the 8th Street entrance of the Hilton Chicago. Registration is open on November 30 from 11 a.m. until 5:30 p.m., and on December 1 from 7:30 a.m. until 5 p.m.

When is the early bird registration deadline?

The early bird registration rate expires on November 14, 2022.

Who can I contact about questions or problems regarding my registration?

If you have questions regarding your registration, please contact

What is the cancellation and refund policy?

Payment is due in full at the time of registration. Cancellations must be made in writing via on or before November 14, 2022, to receive a refund less a $75 processing fee. Refunds requested after November 14, 2022, will not be issued. Refunds will be processed in the same manner in which the original payment was made (i.e., registrations paid via credit card will be refunded via credit card). Refunds will not be issued in the event of a no-show. If you do not receive an acknowledgment within two weeks of submitting it, please contact

What is the substitution policy?

Substitution requests must be submitted to by November 25. After this date, all substitutions must be processed at onsite registration. Association Forum reserves the right to deny substitution requests, advance or onsite. A letter must originate from the original attendee and/or company naming the substitute along with their contact information to process an approved substitution request. Request for substitution of a hotel reservation must be confirmed directly with the Hilton Chicago. Where can I obtain a printed registration form/registration receipt? Please contact for assistance.


How many CAE and CMP hours will I earn for attending Holiday Showcase?

You can earn up to 4.75 CAE and/or CMP credit hours, depending on which education sessions you attend. No CAE/CMP credits are provided for the tradeshow. To claim CAE hours, please email after the conference for a copy of your attendance record. After Holiday Showcase, Association Forum will submit CMP hours directly to EIC on your behalf.

Where can I get a copy of the program?

The schedule is available online and in the Holiday Showcase app, available in mid-November.

Who should I contact about dietary restrictions or other special accommodations?

Association Forum is committed to a Welcoming Environment® and ensuring that all attendees are supported in having a positive experience. Please contact us at (312) 924-7000 or so we can make any arrangements necessary.


How do I book a hotel reservation?

Click here to take advantage of discounted Holiday Showcase attendee room rates at the Hilton Chicago. What are the room rates for Holiday Showcase 2022? Single and double occupancy - $149 per night Triple Occupancy - $169 per night Quadruple occupancy - $189 per night *Applicable state & local taxes (17.4%) not included.

What is the deadline to book a reservation?

The reservation deadline is Friday, November 18, 2022. After November 18, please contact the Hilton Chicago directly and identify yourself as a Holiday Showcase attendee. Note that Holiday Showcase discounts may not be available after November 18.

Do I need to give a room deposit to hold my reservation?

No, you are not required to provide a deposit to reserve a room. Your reservation will require only a credit card guarantee. Credit cards will not be charged unless a no-show/cancellation fee applies.

Are there any suites or upgrades available?

All rooms within the discounted block are standard rooms. If you would like to reserve a guest room suite or an upgrade, please contact the Hilton Chicago at 312.922.4400. Please indicate your arrival and departure dates and the type of upgrade required.

When will I receive confirmation of my hotel reservation?

Attendees will receive hotel room confirmations directly from the Hilton Chicago immediately after reserving their room(s).

Who should I contact if I have a question regarding my hotel reservation?

Please contact the Hilton Chicago at (312)922-4400.

What if I need to cancel my hotel reservation?

Cancellation policies may vary depending on the rate and dates of your reservation. Please refer to your reservation confirmation to verify your cancellation policy. If you need further assistance, call the hotel directly or contact Hilton customer service. Alternatively, you can cancel your reservation online.


I have questions regarding Association Forum membership.

In advance of Holiday Showcase, please contact Onsite you may visit the Association Forum Booth and any staff person will be happy to assist you.

I have a question regarding exhibit sales and sponsorships.

Please contact Phyllis Scott, Director of Business Services at

I have a question regarding the education program or session content.

Please contact


Are there media passes available?

Yes. Please contact to request access. You will be required to provide additional information for consideration.


Who is exhibiting at Holiday Showcase?

Check out the Exhibitors List.