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Tuesday, Jun 21, 2022
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Tuesday, Jun 21, 2022
2:45 PM - 3:45 PM CDT
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Measuring Your Marketing Effectiveness: How Mature is Your Marketing?
Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow. In this presentation, we’ll break down how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research & analytics, branding & strategy, marketing & SEO, UX design & content, technology, and team dynamics. From there, we’ll explore how to move from one stage of marketing maturity to the next.
Speaker(s):
Joi Bass, Mighty Citizen
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2022062114:4515:45 001
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TUE, JUN 21
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