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Tradeshow Education

When the keynote brunch ends, the day has just begun. There are literally a hundred reasons to visit the tradeshow floor at Holiday Showcase and here are three prime examples. Stop by the Association Forum membership booth for the following educational opportunities included with your tradeshow floor admission.

Why CSR Matters
1:00 PM - 1:20 PM

Presented by:
Rachael Riggs
Manager - Meeting & Convention Sales - Chicago/Midwest
Tourism Vancouver

Everyone is talking about giving back to the community.  People want to help.   Many organizations want to include a Corporate Social Responsibility (CSR) project within their program, however, there is either not enough time in the event schedule, not enough staff time to plan another event or upper management does not fully support such programs.   There are many reasons why CSR is not embraced, and it becomes a side thought or it just does not happen at all.  

Wait! It is not that hard, and your organization might be missing some real business reasons why CSR should be a part of your next event.  

In this session, learn how to develop a program that aligns with your organization’s goals/values that will make an impact on the community in which you are meeting and enhance your organization on many levels.

Attendees will:
-    Gain an understanding of what future members want from your meeting experience.
-    Understand how to leverage new and different sponsorship opportunities.
-    Learn how to develop a plan that will enhance your attendee experience.

Rachael Riggs
About Rachael
Rachael Riggs is Manager for Tourism Vancouver in the Chicago regional sales office since 2004.  In this role, she leads the Midwest sales effort for Vancouver as well as the #Vangiving program, a unique CSR program that combines social media, brand recognition and giving back.     


 

Harnessing the World's Largest Focus Group to Make Informed Marketing Decisions
2:00 PM - 2:20 PM

Presented by:
Kelly Stone
Director, Global Social Media
CompTIA

In today's sophisticated member marketing world, we no longer have to guess at what our members want or conduct lengthy focus groups that yield subjective results. We can find out definitively using low-cost tools available to everyone. From new logos to taglines, learn how to use paid social media advertising to test and measure marketing elements quickly. Attendees will see case studies that successfully explored new audiences, user experiences and image selection at CompTIA, the world's leading tech association.

Attendees will learn:
-    What type of audience insight data and advertising scenarios are available via social media
-    How to use social media advertising to execute low-cost focus groups quickly
-    How to interpret social media data to make better marketing decisions

Kelly Stone
About Kelly
Kelly Stone is a social media marketer specializing in enterprise advertising applications that inform business decisions. She leverages her more than 10 years in association social media to go beyond using the platforms as a newsletter. She was named PR News' Social Media Professional of the Year as well as Nonprofit Communicator of the year.


 

Making the Case for Inclusivity
3:00 PM - 3:20 PM

Presented by:
Nadya Okamoto
Founder & Executive Director
Period

Attendees will learn:
- Anyone can take action, it's just a matter of deciding to go for it
- Youth voice is imperative with social change, and we must support it
- There is great power in working intergenerationally

Nadya Okamoto
About Nadya
20-year-old Nadya Okamoto, grew up in Portland, OR, and is the Founder and Executive Director of PERIOD, an organization she began at the age of 16. Nadya is a leading speaker about The Menstrual Movement, the power of Generation Z and youth activism, and overcoming adversity (and how she turned her experiences into a platform for advocacy).


 

Pop-Up POV

Jump in and share your point of view at a Pop-Up POV session. These informal learning opportunities give you and your peers the chance discuss the most pressing issues facing the association industry.

Pop-Up POV sessions will take place at Booth 310 during the following times:

1:30 PM - 1:50 PM
2:30 PM - 2:50 PM
3:30 PM - 3:50 PM


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